February 22nd, 2016 → 9:00 pm @ KAMIND IT // No Comments
As a small business owner, you may be a bit perplexed how to gain the most value out of LinkedIn. You may have already spent countless hours trying to leverage the platform with little success. So what are you doing wrong? And how can you make the most out of your time on the platform? Here are a few tactics any SMB can follow to gain more value from LinkedIn. Know LinkedIn’s purpose Simply put, LinkedIn is not a content marketing platform. Yes, people do publish articles and posts, but if you have a small budget and are short on time, you will get more bang for your buck on social media networks that are more content marketing friendly. For example, Pinterest, Instagram, Facebook and Twitter are all far better options in this scenario. Many users are on these platforms to view content in one form or another. On LinkedIn, […]
February 18th, 2016 → 9:00 pm @ KAMIND IT // No Comments
Employees are one of your biggest security holes. There is no foolproof prevention method for human error, and this is why employee mistakes are one of the most common causes of a security breach. So what can you do to prevent it? Well at the very least you need to include policies in your employee handbook, and ensure your employee reads through it and signs off on agreeing to abide by them. Having measures in place drastically reduces the chances of a security breach. Here are four areas to keep in mind when developing your own. Internet In today’s business world, employees spend a lot of time on the Internet. To ensure they’re not putting your business at risk, you need a clear set of web policies. Here are three important ones to keep in mind: Employees should be using the Internet for business purposes only. While this is undoubtedly […]
February 17th, 2016 → 9:00 pm @ KAMIND IT // No Comments
It’s a fact of life. Events out of your control can disrupt your business operations. While you can’t necessarily control the unexpected, you can take some precautions to prevent most business disruptions. Here are some key business continuity strategies that organizations across the globe rely on to keep their doors open. Backup your data, applications and servers Today, companies are more dependent than ever on IT and their business data. If these critical components suddenly become inaccessible, can your business stay open? For most business owners, the simple answer is no. This is why backing up these elements is vital to your business’s success. Backing them up ensures they can be restored quickly in the event of a disaster, security breach, or damage to IT equipment. Obviously, to ensure the accessibility of your IT, you need to backup all your data, applications and servers regularly. The keyword here being “regularly”. […]
January 25th, 2016 → 9:00 pm @ KAMIND IT // No Comments
When big companies like Dropbox or Ashley Madison are hacked, the whole world hears about it. But how often do you hear about cyber attacks on the SMBs of the world? Probably not often, or never. Well, today, that’s all about to change. The NY Times recently ran an article telling the story of a small business, just like you, who suffered a major cyber attack. Here’s the story, and some ideas as to how to protect your business. Last holiday season, Rokenbok Education, a small, California-based toy company of seven employees realized its worse nightmare. During the busiest time of the sales year, the files in their database had become unusable, infected with malware. The hackers used ransomware, a malware designed to hold a business’s data hostage, to encrypt their files and demanded a payment to make them usable again. However, instead of paying the ransom, Rokenbok restructured their […]
January 12th, 2016 → 9:00 pm @ KAMIND IT // No Comments
When a person searches for your company on Google or any other search engine and sees a negative review from a ‘rant’ site, it can have significant repercussions to your online reputation. That’s because more people are likely to see something, and even click on it, when a page turns up on the first page of search results. It is important your company acts swiftly to push these negative reviews off the first page of search results. Here is some advice for fighting back against these ‘rant’ sites. You’ve probably seen websites like Ripoff Report and Complaints Board give upset clients a sounding board to voice their frustrations. These unverified reviews are almost always negative and can damage a company’s online reputation. This is especially true if these reviews show up on the first page of an organization’s search results where it will appear to anyone who uses a search […]
January 7th, 2016 → 9:00 pm @ KAMIND IT // No Comments
In today’s competitive business world, it’s imperative that you have a thorough understanding of who your visitors are and what are their expectations. If you’re looking for a powerful analytical tool for your company’s website, Google Analytics one of the best options in the market. Yet trying to understand Google Analytics and its strategic use can make your head spin. If you’re just starting out, here’s an overview of Google Analytics and its key metrics that are noteworthy. What exactly is Google Analytics? Google Analytics is a free website analytic product offered by Google. It is an application that collates visitor data from your website and provides basic statistics and analytical tools for search engine optimization (SEO). The data is used to generate reports that give you insights as to how your visitors are engaging with your website. With Google Analytics, you can analyze your traffic to discover whether your […]
January 5th, 2016 → 9:00 pm @ KAMIND IT // No Comments
There is nothing worse than having a productive day at the office become undone due to a power outage. Losing power for even a single minute can have far reaching effects on your company’s operations as you need to make sure everything is running properly and all data is accounted for. While power outages can be a nuisance, with proper preparation you’ll have no trouble in persevering when the lights go off. Power outages are one of the only disasters that can strike just about anywhere in the United States. If you are in Seattle chances are tropical storms are not going to be an issue and if you’re in Miami you aren’t going to fret over a blizzard, but losing power can occur anywhere, at any time and without warning. A Department of Energy report noted that power outages cost American businesses nearly $150 billion in 2014 and added […]
January 5th, 2016 → 8:08 am @ KAMIND IT // No Comments
Our customers are asking us which version of Windows 10 they should use in their business. It will come as no surprise to you that we do not recommend the Home version as it is just not robust enough for business use. The table below provides you with a quick and easy map of features available to each version of the new OS. For most of our clients, we are recommending the Enterprise version because of the security provisions that are built into it. Call us or email us if you have questions about your particular environment. We’ll be happy to help guide you. Features Home Pro Enterprise – PCs, tablets and 2-in-1s – Cortana Assistant – Microsoft Edge web browser – Continuum tablet mode for touch-capable devices – Windows Hello face-recognition, iris and fingerprint login – Universal Windows apps e.g. Photos, Maps, Mail, Calendar, Music, Video – Ability to […]
January 4th, 2016 → 9:00 pm @ KAMIND IT // No Comments
Communicating via social media is a way of life for many of us, and these days it’s almost unheard of to not have a Facebook account, but what do you do to stay in touch with friends and family if you don’t have access to one of the popular social media platforms because your government has banned them? This post takes a look at how a country like Iran stays connected despite Facebook and Twitter being blocked – and why the instant messaging app Iranians do use is so wildly popular. While China is probably the most well known country for restricting their population’s ability to view certain websites, whether through a desire to restrict access to information that might harm the country’s image or because of industry competition, there are other nations which also exercise strict control over what their people can and cannot see online. Take Iran for […]
